UNSUPERVISED
SESSIONS
ADIDAS & VANS SKATE CAMPAIGN at JDSPORTS
Overview
ROLE:
Graphic Design
Creative Strategy
Art Direction
Capture Direction
PHOTOGRAPHER:
Jon Humphries
OBJECTIVE: Validate skate inspired styles through authentic trend connection & style inspiration.
Highlight breadth of trending Skate footwear options.
STRATEGY
Connected with skate and skate-adjacent individuals through on-the-ground imagery that showcased crews in the in-between moments between skate spots. Authentic individuals embedded in the skate scene were the focus, providing an honest look into the culture. Using a first-person capture approach, assets pulled viewers into those moments and reinforced JD’s on-the-ground credibility.
CAPTURE DIRECTION
Capture scenes where talent is unaware of the camera, moving in their own space throughout the environment.
CANDID
Talent should move freely without regard for the camera, capturing authentic moments of expression without posing or staging.
REAL
Let talent personality shine, injecting attitude and motion into the imagery paired with extreme camera angles.
UNINHIBITED
SITE Assets
Social
